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Beiersdorf is one of the leading ‘personal care’ product manufacturing companies with brands like Eucerin, Labello, La Prairie and Nivea. They selected STAFIX®STATIC as their new marketing communication support material for point of sale with the aim of increasing the visibility of their advertisements and highlight special short-term campaigns for its’ Eucerin products.

STAFIX®STATIC was placed in the pharmacies as point of sale in both the windows and in-store (on counters, columns, etc.) Stafix was chosen because it is easy and quick to place by the retail staff and it does not leave any kind of residue on the surfaces.